Monday, October 26, 2015

knot good luck imperial house-achieve classic

take orders a personality-spread classic present, Barbour has already had 11 to self-run a store in England, the product sells as far as the United States, Germany, France, Italy, Argentina, New Zealand, more than 40 nations in the world, such as, Japan, and Korea etc., release 2000 single articles annually, the overlay men's wear, ladys' wear, realms like children's clothes,etc.
August, 2015, Barbour registers a Chinese hinterland market for the very first time, and successively establish monopoly store and counter in the grounds, such as Shanghai, Peking, Tienjin, Wuhan and Chongqing...etc., for expected already a long time Chinese consumer to bring the clothing product of style in England of juice original favor.
August, 2015, Barbour registers a Chinese hinterland market for the very first time
the autumn of 2015 winter, Barbour releases "Wen De Mi Er lake front stroll series", and then lets I saw it gentle and soft and frank side.The Er lake of Wen De Mi of autumn, disconsolate, Gu Ao, quiet Mi.The morning that covers with in the mist, or sunlight bright and beautiful afternoon, or the color of the sky gradually sink of evening, the stroll is winding around the lake front path of turns and twists, the autumnal winds binds to ride on tender feeling to blow to kiss on the face and takes one to respect adore and delight, feel the warm salute that comes from great universe.Under the such artistic conception, now autumn winter, Barbour presents a series shirt, cotton T, jacket, sweater for us and applies the wax various categories like coat,etcs and passes the choice and craft processing that the opposite anticipates, pass to the temperature and inform to us to the natural touch.

.Coach has been being a product to renew with the differentiation of old-brand luxury goods vogue quickly and more

strategic false Coach is in market's most important problem in the United States be lost a balance degree, excessively depend on a discount store.After 2008 annuities melt crisis, the Coach sales greatly reduces, hence Coach released a discount store and still released two styles of price bottoms to adjust 30% hands to wrap at the same time.Henceforth discount store and low price the product is more and more.At present, Coach North America of in the retail price store, 10 in have 6 is a discount store, but the average level of profession is 1.The discount store short date promoted a Coach accomplishment, but didn't work out substantial brand and product problem, on the contrary dilution brand value.
the product of product Coach actually also has a lot of problems.Coach has been being a product to renew with the differentiation of old-brand luxury goods vogue quickly and more, but a survey in last year suggests, only 30% the customer hold good will to the Coach brand, brand connection the phrase be mentioned that the most is "sex price compare, sell at a discount, not enough vogue".To a luxury goods brand, if the product isn't enough special, even if store in the door and market expand mostly is also useless again.
to Coach, a bad news is that it is in the accomplishment of North America a few quarters degree in the future also differ more.Coach chief executive officer Victor Luis said, the accomplishment of degree matched an expectation the first quarter, mainly is because the promotion activity that reduced hand bag in North America business of the company strategy ground.Coach revealed to the analyst before now and planned to close store in the 20% whole business door in North America in the coming several monthses.But the latest wealth report suggests, store in the door of its North America market is clean to increase 1.