Wednesday, April 23, 2014

Clothing dealer Benetton simplifies business to focuse to develop core brand

as a part of the reorganization plan, the Italian clothing dealer BenettonGroupSpA shell Na decides to simplify a brand combination, ends several brands of businesses such as PLAYLIFE, KillerLoop and Jean'West etc. and devotes one's minds to develop core brand UnitedColorsofBenetton and Sisley.
the BenettonGroupSpA shell Na board of directors chairman AlessandroBenetton meant the experience that decides that the part comes from his serving as a board of directors member of MonclerSpA(MONC.MI) while accepting WWD to cover, "focuse at the same time several brands aren't viable.Be so like Moncler, developed so and finally still kept removing all small scaled brands for several years."The Italian and extravagant feather Rong takes dealer MonclerSpA(MONC.MI) in order to pound at to become available in the market, collect an ownership of a share fund toward private England this year company EmerisqueBrandsUKLimited sell underneath own MarinaYachting and HenryCotton's and Coast+Weber+Ahaus carry 70% ownership of a shares of ISC company of the agency of brand and 18 CRR81 Cerrutis in etc., while MonclerSpA(MONC.MI) formally and publicly trade in the Milan bourse on December 16 and become available in the market a day stock price soar 46.76%, become from thin SalvatoreFerragamoSpA(SFER.MI) pulled space Mu to become available in the market in the Milan in 2011 becoming available in the market of European the luxury goods profession biggest religion trade.But BenettonGroupSpA parent company, is controled EdizioneSrl of by the Benetton shell Na household to back BenettonGroupSpA in May, last year city is from the Italian bourse.
the BenettonGroupSpA2012 annual income is EUR 1,800,000,000, compare EUR 2,030,000,000 in 2011 to reduce 12.8%.For save to year by year fall of accomplishment and promote profit ability, BenettonGroupSpA announced a 3- years reorganization plan in November, this year.In the middle of reorganizing plan, the group will be divided the line to become brand management, production manufacturing and real estate three greatest individual company, each is controled by EdizioneSrl.
moreover, BenettonGroupSpA that has 6,500 stores around in 120 nations currently will withdraw 20-30 anti-wars slightly type market, and finally will keep the proportion of store in the camp door to promote to 25%, plus to pass to sell part not- strategic house property, till the end of 2013, the obligation of group will reduce half from EUR 644,000,000 in 2012, but whole year income's anticipating will hold is more even than EUR 1,800,000,000 in 2012.
AlessandroBenetton mean that UnitedColorsofBenetton transforms into from the home the brand with the 25-35 years old city maturity consume community for target of Italian public exquisite article vogue brand, can't pursue the operation mode of quick vogue brand, but go together with the to build up logistics to send and increase a product to arrive the frequency of store.He reveals that the new product series of brand sells feeling it's good, together the data of store sale is aggressive.
AlessandroBenetton next target is to get away from household for BenettonGroupSpA for 48 years to manage, gradually establish independence's management layer at the Benetton shell Na household.

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